Digital is increasing and print is stabilizing. Large & Small Businesses are Buying more digital in 2023 while print newspapers are stabilizing.
By Mark McCormick says, Borrell Associates, a marketing research firm based in Virginia, hosted a webinar recently to shine a light on local business trends and what their spending might look like down the road. In addition to actual ad spending, they offered publishers insight about tomorrows spenders.
The webinar, titled “What 2023 Will Bring?” Local ad spending forecasts, opened with a look at some upward sales trends since the pandemic began, Including general retail sales (above) as well as categories such as liquor, hardware, and cars. With that foundation, Borrell Associates shifted the focus to small businesses, particularly business applications.
