Sue Fullerton’s journey into the world of travel is rooted not only in a love of exploration, but in a deep understanding of what truly matters—time, connection, and the memories we create along the way. Since becoming a travel advisor in 2008, Sue has dedicated herself to helping others experience the world in meaningful, memorable ways, all while based in sunny Florida with her husband of 48 years.
Together, Sue and her husband have built a strong and loving blended family that now spans four children, twelve grandchildren, and four great-grandchildren—with another eagerly anticipated addition on the way. Family plays a central role in Sue’s life, and it’s this appreciation for togetherness that shapes how she approaches travel planning. She understands firsthand how powerful shared experiences can be, whether it’s a multi-generational cruise, a milestone celebration, or a long-awaited getaway.
Originally raised in California, Sue later made her way to New Jersey, where she met the love of her life. Their journey together has been filled with growth, change, and the kind of life experiences that give Sue a unique ability to connect with her clients on a personal level. She doesn’t just plan trips—she listens, she understands, and she designs travel experiences that reflect each client’s story, priorities, and dreams.
Sue’s path to becoming a travel advisor was shaped by a profound and life-changing moment. Early in her career, a former boss shared a story that would stay with her forever. He and his wife had planned to postpone vacations until retirement, believing they would have all the time in the world to travel later. Tragically, his wife passed away from cancer just six months before he was set to retire. What remained was not just grief, but the painful absence of shared adventures and cherished travel memories. That story deeply impacted Sue and ultimately inspired her career. She made a promise to herself to help others avoid that same regret—to encourage people to embrace the present and create memories now, while they can.
As the owner and driving force behind Walk Don’t Run Travel, Sue has spent more than a decade turning that mission into reality for her clients. Her business philosophy is simple but powerful: travel should never feel rushed or overwhelming—it should be savored, thoughtfully planned, and deeply enjoyed. This philosophy is reflected in the name of her agency, which serves as a gentle reminder to slow down and truly experience the journey.
Sue’s expertise spans a wide range of travel styles and experiences. She is highly skilled in planning ocean and river cruises, guided tours, and scenic rail journeys, as well as customized itineraries that weave together multiple destinations seamlessly. Whether a client is seeking a relaxing escape, an immersive cultural experience, or a complex, once-in-a-lifetime adventure, Sue brings both creativity and precision to every detail.
Her clients value her not only for her extensive industry knowledge, but for her personalized, hands-on approach. Sue takes the time to understand each traveler’s preferences, pace, and expectations, ensuring that every itinerary is tailored to fit their unique vision. She handles the logistics, anticipates potential challenges, and provides guidance every step of the way, allowing her clients to travel with confidence and peace of mind.
Over the years, Sue has built a reputation as a trusted advisor and advocate for her clients. She believes that travel is more than just visiting new places—it’s about creating stories, strengthening relationships, and enriching lives. Whether she’s helping a couple celebrate an anniversary, coordinating a family reunion, or planning a dream vacation years in the making, Sue approaches every trip with genuine care and dedication.
Through Walk Don’t Run Travel, Sue continues to inspire others to embrace the joy of travel without delay. Her work is guided by a simple but meaningful belief: the best time to make memories is now. And with her expertise, passion, and heartfelt commitment, she ensures those memories are as seamless, special, and unforgettable as possible.
