Alex Sosa, B.B. Graphics
“Flying influences everything I do in life, including how I run my business.”
CEP partner Alex Sosa draws clear parallels between how he runs B.B. Graphics and how he approaches aviation.
“Being a captain teaches you leadership in its purest form,” he says, stressing the importance of details. “When people’s lives are in your hands, your decisions carry real weight. I approach business the same way—making sure our product is top-quality, our team is well-trained, and every client’s experience is seamless.”
Away from the office, it’s up, up, and away for Alex, who has built an unshakeable bond with the friendly skies starting the moment he received his high school diploma.
“I began my flight training right out of high school and aviation has taken me places I probably never would have seen otherwise.”
Flying runs deep in Alex’s family, as multiple family members have spent time in the cockpit.
“My dad is my biggest inspiration,” confirms Alex. “He flew in the Air Force, then became an airline pilot and spent his life flying around the world with genuine joy every time he took off.”
While dad gave Alex his wings, his mom served as the wind beneath them.
“On the roughest days, she reminded me that I was going to make it,” Alex asserts. “I wouldn’t be here without her support and belief in me. Aviation always felt like the path I was meant to follow. It was what I grew up around, what inspired me, and what I found exciting, so pursuing it was less of a decision and more of a calling.”
Learning to fly at an elite level has been a gradual ascension. The journey for Alex is more enjoyable than any specific destination. Some of his stops along the way border on epic.
“Some of the most memorable moments in my flying career have been the most spontaneous. Searching for a hidden grass strip in the middle of nowhere. Landing on the slopes of a volcano. Waking up and deciding to go island hopping just because we could. Carefully planning a landing on a remote grass strip between two connected volcanoes near Lake Atitlán in Guatemala. Flying through the mountains of Hungary is another memory I’ll never forget. Honestly, it’s hard to think of a flight that wasn’t fun.”
Alex runs B.B. Graphics with his wife Ana, who when hubby is in the air, keeps everything else grounded.
“I wouldn’t be able to balance flying and running a business without my amazing and beautiful wife. She holds the fort down when I’m gone.”
The lessons learned through aviation filter directly through to business, especially during key moments.
“It’s taught me how critical decision-making is,” says Alex. “Sometimes you only get one chance to make the right call.”
