Print newspapers and their decline.In the US one of the largest print publications, with 13.2 million circulation, has been able to move only 750,000 to using digital format. Actually the same is true in the top three. AARP is the largest and Costco Connection is one of the top three.
A print newspaper is tangible, people can sit at the breakfast table with a cup of coffee and read the paper and any national poll will tell you that. Most full size tabloid newspapers are at least six times bigger than a smart phone and easier to manipulate. On a full size screen it is something else. I read our papers before we release it and it is easy to read on a full size computer screen and easy to go to the next page or back up.